Why Talk Radio ?

• It is targeted "one on one" medium, listeners tune to programs because they like on line personalities
and their topics.

• People listen for longers periods of time and develop strong loyalties.

• Talk Radio listening is "forefront", it moves audiences to participate with their ideas and contents.

• Talk Radio is not "background" entertainment.

The Hispanic Market

Miami Hispanic population estimate: 1,237,100 persons; 426,700 households.

The Hispanic Community has become one of the fastest growing segments of Miami.
By the year 2020 the Hispanic share should grow from 6% to 15%.

The median annual Hispanic household income is $26,593.

The buying power of the Miami Hispanic Market is over $12 billion and continues to grow at an accelerated pace.

Radio listener ship: 84% of all Miami Hispanics are reached by Spanish radio every week. For news, sports, talk programs and entertainment, the Hispanic market relies on Spanish radio.

 

(*) Sources: RAB 1998 / Media Targeting 2000 & Strategy Research Corporation.

 

The Ungraying of America

The myth that most older adults live in poverty is finally fading. The 55+ group represent
less than 1/4 of the U.S. population yet accounts for:

80% of all funds in savings and loan banks.

77% of America's financial assets.

70% of the net worth of all U.S. households.

$100 billion in discretionary income.

(*) Excerpt from article from American Demographics magazine.

To reach Adults 35+, RADIO is the #1 medium closest to them before the point of purchase.